2025 China International Huangjiu Industry Expo

The 2025 China International Huangjiu Industry Expo is set to take place from November 7 to 12, 2025, in the picturesque Huangjiu Town (Dongpu) of Shaoxing City, recognized as the capital of Huangjiu in China. Approved by the Ministry of Commerce and organized by the China Alcoholic Drinks Association, this expo aims to showcase the rich culture and history of Huangjiu, while promoting high-quality development within the Huangjiu industry.

This year's expo will not only focus on the preservation and innovation of Shaoxing Huangjiu, but will also feature a series of engaging events such as the "Cultural Essence Fragrance Classic Night" global promotional event and the "2025 China Huangjiu Industry Development Revival Conference". These activities aim to encourage engagement from various stakeholders in the promotion and consumption of Huangjiu. Moreover, the combination of exhibitions, carnivals, and cultural tourism is designed to allow more consumers to understand and experience this traditional beverage.

To amplify consumption potential, a variety of promotional activities will be organized at the expo, reflecting the new image of this historical classic industry. The exhibition areas will include showcases of National Treasure Huangjiu, participation from various Huangjiu specialty production areas, and areas dedicated to technological advancements and live-streaming commerce, creating a comprehensive platform for showcasing all aspects of the Huangjiu industry, encouraging a deep integration of tradition and modernization.

The 2025 China International Huangjiu Industry Expo is anticipated to rejuvenate urban economies and cultural vibrancy through its diverse activities and exhibitions, establishing itself as an indispensable bridge between consumers and producers.