2026 Xiamen International Beauty Industry Expo

The 2026 Xiamen International Beauty Industry Expo, organized by Shandong Meibo International Cultural Communication Co., Ltd., brings together extensive resource advantages to serve the beauty market in South China, North China and surrounding areas, making it one of the most significant beauty trade shows in the southern region. This year’s expo will feature a planned exhibition area of 20,000 square meters, with 800 international standard booths. The products on show will include beauty professional lines, daily chemical lines, medical beauty, health care, women's fashion makeup, and supply chain categories. The expo will showcase renowned beauty enterprises and brands from mainland China, Taiwan, Hong Kong, and overseas countries like Japan and South Korea.

The event aims to attract 50,000 beauty professionals from both sides of the Taiwan Strait to attend for showcasing, visiting, and business discussions, thus maximizing the exchange and cooperation among these four regions. As an essential part of the series of beauty exhibitions in China, the 2026 Xiamen International Beauty Industry Expo has firmly rooted itself in East China’s market through its powerful brand influence, striving to establish a global exchange platform for beauty industries.

During the expo, special events such as tattoo competitions, nail art competitions, and hair competitions will take place, alongside media coverage from several well-known outlets to spark online discussions and public interest in the beauty industry. In addition, to enhance the visitor experience, professional buyers who make advance reservations can enjoy perks like free VIP shuttle service, VIP accommodation, complimentary pre-registration, and gifts. There will also be “Meilian Exhibition Live Streaming Platform” and “Jingzhan Beauty Industry Digital Connection Platform” to provide real-time updates of attending exhibitors and their promotional activities, allowing users unable to attend in person to access firsthand information. This initiative is expected to broaden the reach of beauty professionals and significantly promote the steady advancement of the beauty industry in China, creating an improved platform for exchange between Chinese and foreign beauty sectors.

Product categories include:

Professional lines: Professional beauty, hair care, nail art, body care, beauty training institutions;
Daily chemical lines: Skin care, personal care, makeup, perfumes, beauty tools, shampoos, masks, etc.;
Medical beauty: Medical aesthetics and anti-aging, skin management, scalp care, light medical beauty, stem cells, etc.;
Health care: Sub-health management, weight loss, postpartum recovery, traditional Chinese health preservation, etc.;
Imported products: Various international daily chemical products, professional international products, etc.;
Supply chain: Cosmetics raw materials, professional OEM/ODM, packaging and more.