Modern Intangible Cultural Heritage Research Institute - Chinese Handicraft Year Exhibition

Jointly initiated by Informa Markets, Zhenhe International Exhibition, and top Chinese design media, J&G China Architectural and Interior Designer Network, this exhibition aims to awaken the dormant wisdom of craftsmanship and facilitate a dialogue between ancient techniques and contemporary life. We believe that intangible cultural heritage is not just a historical echo, but a source of inspiration for the future—it illuminates aesthetics with artistry, integrates practicality into daily life, and nourishes the emotional needs of modern individuals through handmade warmth.

This September, the World Expo Exhibition Hall will become a stage for the rejuvenation of intangible cultural heritage: thousands of designers and buyers will attend in person, collaborating closely with inheritors to create together. Participants can touch the soul of materials in on-site workshops and spark ideas through sharing.

The exhibition area includes a brand exhibition, a special collection, and a diverse range of activities, featuring brands like Tongxiang City’s handicrafts, Chuneng Art, and Xuanyuan Bone, demonstrating the diversity and richness of intangible cultural heritage. All are welcome to appreciate and participate.