2027 20th Global New E-commerce Expo (Zhe Xuan Hui)

The 2027 20th Global New E-commerce Expo is set to take place from March 6 to 8, 2027, at the Hangzhou International Conference and Exhibition Center. As a leading platform in the new e-commerce trade industry, this expo has gained significant recognition over multiple iterations. It primarily focuses on five key areas: live streaming product selection, influencers on video platforms, private domain channels, centralized procurement, and holistic marketing strategies, aiming to establish a complete commercial loop integrating public customer acquisition, distribution, private domain repurchase, and source procurement. This loop allows participating brands to expand their presence across all e-commerce channels, providing a one-stop trade service that facilitates offline sampling, connection negotiations, and online fulfillment.

Celebrating its 20th milestone, this event leverages Hangzhou's advantage as a hub of e-commerce, with nearly 20 editions of industry resources gathered, bringing together suppliers, brand representatives, and e-commerce service providers from across the country. It offers precise connections for core channels such as influencers from Douyin, Kuaishou, video number hosts, MCN organizations, community leaders, community group buying platforms, supermarket procurement, cross-border e-commerce sellers, and private domain distributors.

Additionally, this expo includes sections focused on AI digital commerce, instant retail, cultural and creative products, and new products from Song Dynasty culture, aligning with the latest trends in e-commerce development. Here, both supply and demand sides can build efficient connection relationships, facilitating product development, channel expansion, and resource empowerment, establishing itself as a professional trade platform.

This expo aims to create the most professional one-stop platform connecting “goods and traffic” within the e-commerce ecosystem. Emphasizing not just product display but also building an efficient and trustworthy cooperation bridge between factory brands and channel providers. Exhibition areas encompass food and beverages (such as snacks, drinks, and nuts), health supplements, beauty and personal care, household goods, apparel and accessories, as well as e-commerce support services.