The 70th China (Guangzhou) International Beauty Expo

The Beauty Expo, originally known as the China International Beauty Expo (CIBE), is one of the world's largest and most influential exhibitions in the beauty, hairdressing, and cosmetics industry, celebrating its 70th edition this year. The expo is held twice a year in different cities, with domestic shows including the Guangzhou International Beauty Expo and the Shanghai International Beauty Expo, as well as international shows in Indonesia and Vietnam, establishing a global exhibition network.

This expo is a pride of Chinese entrepreneurship and serves as a booster for international brands. It provides a platform for industry players to network and collaborate, as well as to showcase their products and innovations. The event is grounded in values of 'inclusiveness' and 'innovation', with a focus on themes of 'youth, fashion, mobility, and cross-border interactions' to present a comprehensive view of the entire beauty industry chain. The range of exhibited items is vast, including daily skincare products, cosmetics, professional beauty items, medical beauty equipment, and more, promoting interaction and procurement within the industry.

Exhibition zones will highlight daily consumer goods (like skincare products, cosmetics, and daily hair products), supply chains (covering raw materials, packaging, and machinery), professional lines (such as salon supplies and professional beauty devices), e-commerce and new channels (including social e-commerce and live-streaming commerce), and cross-industry sectors (like software development, investment, and media promotion). The Beauty Expo serves as an ideal platform for industry professionals seeking one-stop shopping, gathering high-end exhibitors and buyers from around the world and marking its significance as a bellwether for China’s beauty, hairdressing, and cosmetics industries.