2025 Zhejiang Beautiful Health Industry Expo - 50th Hangzhou Beauty, Hairdressing and Cosmetics Exhibition

Hangzhou, one of the most economically developed cities in the eastern coastal region and an important e-commerce hub in China, is recognized as a new first-tier city. With the promotion and implementation of the 'Belt and Road' initiative and the increase in international visibility due to the G20 summit and the Asian Games preparation, Hangzhou has positioned itself as a significant hub for various large-scale conferences, exhibitions, and events.

The 2025 China Zhejiang Beautiful Health Industry Expo, marking its 50th session this year, has evolved since its inception in 1998 into a significant event for the beauty industry, focusing on professional development and showcasing new beauty trends. With the motto of ‘Working hand in hand for a beautiful future,’ the expo has gained a good reputation, drawing exhibitors from across the country, including thousands of manufacturers and domestic distributors.

Reflecting on the previous Spring Expo in 2025, nearly 46% of participating companies were newly showcased, with manufacturers accounting for around 40% of the total. The latest products and services from over 1000 brands were on display, highlighting the diversity and innovation within the beauty sector.

This expo provides a robust platform for industry professionals and promotes a collaborative environment to explore new products, projects, and trends while addressing the evolving needs and preferences of consumers. Although challenges arise from the increased online shopping and the popularity of short videos and live broadcasting, the specialized services and personal touch of physical beauty salons remain unmatched.

In the future, Hangzhou Beauty Expo aims to continue leveraging the advantages from the region, industry, technology, talent, and networking to foster the formation of a sustainable beauty ecosystem. The exhibition spans various categories including personal care, daily chemicals, skincare, makeup, men’s grooming, packaging materials, and OEM/ODM services, alongside emerging trends like new retail and e-commerce.