2025 Fourth Fupin Expo

The Fourth Fupin Expo focuses on the theme of 'Fupin Sells Globally, Global Purchases of Fujian Goods'. It aims to enhance the international influence of Fujian's consumption and its specialty products, aligning with the Ministry of Commerce's initiative for a 'Year of Consumption Promotion' and the local government's policies on expanding consumption. This exhibition revolves around the advantageous industries of Fujian province, emphasizing local and county-level specialty products, covering a wide range of categories including Fujian cuisine, pre-prepared dishes, local fine products, integrated domestic and international trade products, as well as time-honored brands and intangible cultural heritage items, creating a platform for enterprises to showcase, communicate, and trade.

The expo will include eight themed exhibition areas, creating a strong 'Fupin Consumption' atmosphere. The 'Aroma of Fupin' area will prominently showcase Fujian cuisine, a variety of pre-prepared dishes, catering ingredients, food machinery and packaging cold chain products; the 'Cultural and Tourism Encounter' area will focus on showcasing intangible cultural heritage and cultural tourism; the 'Farming Excellence' area will spotlight specialty products from each county; the 'Integrated Trade Excellence' area will display integrated domestic and international products such as leisure and outdoor goods, sportswear, and home leisure products; the 'National Trend and Culture' area will present trendy national products and time-honored brands; the 'Lacquer Art and Crafts' area will showcase lacquer art and various craft items, including artistic lacquerware and related raw materials; the 'Health and Wellness' area will feature health preservation products and services such as Traditional Chinese Medicine and mental wellness; and lastly, the 'Dining Trends' area will encompass various aspects of ingredients, beverages, food technology, and the entire food and beverage supply chain. This expo aims to promote 'Fupin' culture and create a high-quality lifestyle, continuously meeting the growing demand for a better life.