2026 Shanghai 42nd International Franchise Expo

The 2026 Shanghai 42nd International Franchise Expo is co-organized by Shanghai Bohua International Exhibition Co., Ltd. and Shanghai Ibison Exhibition Co., Ltd., and has developed since its inception in 2005 into a highly regarded professional exhibition for franchise investment across multiple sectors. The expo covers major segments such as catering, retail, services, and franchise resources with over 120 mainstream market subsectors, showcasing business models ranging from fast food and coffee shops to education and technology sectors.

Not only does the expo serve as a platform for brand showcase, but it also acts as an effective business opportunity matching event. It facilitates various activities, such as store model inspections, product experiences, networking events, and business negotiations, offering precise and efficient franchise investment pairing services between franchising brands and professional audiences.

The exhibition is committed to promoting a healthy and orderly development of the domestic franchise industry by adhering to a professional and market-oriented exhibition ethos. Since its establishment, it has held a total of 50 exhibitions nationwide, successfully establishing itself as an influential and credible exhibition in the industry, attracting heavyweight guests and professional visitors from various sectors. Additionally, concurrent activities such as franchise summits, annual influence awards, brand road shows, and business resource matchmaking sessions help attendees to deeply understand the market trends and seize franchise investment opportunities.

With the full implementation of digitalization and internet strategies, we have built a media communication matrix of over 1.5 million users across the industry, significantly enhancing the efficiency of offline and online resource integration. In 2026, the expo will feature a more varied exhibition format, launching year-round tours in Shanghai and Chengdu to provide a broader platform for national strategies of franchise brands, promote regional benchmark brands' expansion nationwide, and aid well-known brands in breaking into new markets. We will continue to innovate and serve, enhancing exhibition outcomes and optimizing visitor experience, ensuring that every professional attendee enjoys high-quality service and exceptional exhibition value.