The 18th Global Private Label Product Asia Fair (PLF)

The 18th Global Private Label Product Asia Fair (PLF) continues to promote the healthy development of China's retail market by advancing private label models and strengthening collaboration between retailers and suppliers. Over the past decade, more than 5,000 quality factories have accessed domestic and international markets through PLF. This year, a special Direct Sourcing Pavilion has been set up, inviting various brands to exhibit and encouraging retailers to select advantageous and differentiated products via direct sourcing.

The exhibition covers a variety of categories: non-food items like personal care and household daily use; fresh food including fruits, vegetables, meat, and seafood; as well as snacks and beverages, and special category products such as nutritional supplements. Additionally, the services category includes packaging and design services.

This year's event features over 1,100 exhibitors and expects 20,000 visitors, with an exhibition area of 60,000 square meters. More than 50 concurrent activities are also being held.