2026 20th China (Shandong) International Sugar and Wine Food Trade Fair

The China (Shandong) International Sugar and Wine Food Trade Fair, also known as the Jinan Sugar and Wine Fair, is one of the most influential events in the wine and food industry in China, and a leader in northern China’s sugar and wine trade exhibitions. Since its inception in 2006, the fair has matured significantly over the years, evolving into an important platform for exhibitors and professional audiences to communicate and learn. The 2026 20th China (Shandong) International Sugar and Wine Food Trade Fair will be held from November 20 to 22 in Jinan, expected to cover 50,000 square meters, with over 2,000 exhibitors and more than 80,000 professional visitors.

This year’s fair will continue to embody the philosophy of “pragmatism, innovation, and win-win cooperation,” employing a mix of online and offline approaches to help businesses strengthen their brand, expand their market, and stabilize growth. Exhibitors will not only showcase their latest products and technologies but also take part in press conferences, matching meetings, and on-site experience activities, facilitating connections with potential partners in the industry. It aims to cultivate consumer demand further and promote the upgrading of the wine and food industry.

The exhibition will feature various thematic areas, including dedicated zones for the wine industry, food and beverage, seasoning and ingredient sectors, as well as a tea culture section, highlighting traditional liquors, premium sauces, craft beers, and refreshments, among others. Furthermore, the fair will utilize traditional and social media for comprehensive publicity, ensuring high visibility and participation from targeted audiences. Supported by local economic authorities and various industry associations, the influence of the Jinan Sugar and Wine Fair will continue to grow, becoming a vital force in driving local economic development.