2026 19th Asia Private Label Fair (PLF)

The Asia Private Label Fair (PLF) has been dedicated to promoting the healthy development of private labels in China and the Asia-Pacific region since it was introduced to China in 2010. It stands alongside the Global Private Label Trade Show (Chicago) and the European Private Label Show (Amsterdam) as one of the three major global private label exhibitions. Currently, as the global economy enters a phase of geopolitical economy, China's retail market has shifted from rapid growth to a slowdown, leading to fierce competition in the retail landscape.

Since 2023, China's retail market has largely transformed from an incremental market to a stock market, with signs of internal competition becoming apparent. Most companies are experiencing growth through an increase in customer numbers rather than business growth from existing customers. In this competitive environment, factors such as product price-performance ratio, turnover efficiency, and technological advancement will become central to business model competition. Observing Japan and Western markets amidst similar economic developments, we find that low pricing, private labels, and technology have emerged as key reasons for the success of retail businesses.

Over the past decade, PLF has consistently provided both retailers and suppliers with a high-quality trading platform, aiding over 5,000 domestic factories to successfully establish direct collaborations with overseas retailers. Through modes like direct purchasing, customization, co-branding, and exporting, these entities have entered retail channels and benefited from the rapid development of private labels. The 19th PLF event will occupy nearly 60,000 square meters, with over 1,000 global exhibitors across categories like household goods, personal care products, fresh ingredients, and more. The fair will host dozens of events, inviting major Chinese and foreign retail companies to visit the PLF for exhibitions, discussions, and exchanges, establishing PLF as an annual industry feast in China's retail market!