29th China Beauty Expo (CBE)

The China Beauty Expo (CBE) has successfully held 28 sessions and is recognized as a comprehensive trade service platform for the global beauty industry, being a barometer and wind vane for the Chinese beauty market. The 29th CBE will be held from May 12 to 14, 2025, at the Shanghai New International Expo Center (Pudong), covering 220,000 square meters. It spans skincare, makeup and beauty tools, hair products, personal care, maternity and infant products, fragrances, oral care, home beauty devices, chain and service organizations, professional beauty products and equipment, nail, eyelash and tattoo services, OEM/ODM/OBM, packaging, machinery, and raw materials, offering a full ecological service for the global beauty industry.

The exhibition is organized into distinct themes:
- CBE Daily Theme: Includes skincare, makeup and beauty tools, hair products, personal care products, maternity and infant care, fragrances, and more.
- CBE Professional Theme: Focused on professional beauty, beauty equipment, medical beauty, international wellness, nail and eyelash services.
- CBE SUPPLY Theme: Covers packaging, OEM/ODM/OBM, raw materials, and machinery.

The exhibition layout clearly shows the distribution of the exhibition center's two squares and various pavilions, including OEM/ODM areas, daily chemical manufacturing, high-end packaging, and medical beauty equipment zones. Each pavilion focuses on specific beauty fields, facilitating the visitors' navigation based on their interests.