2026 First Hunan-ASEAN New Year Goods Expo and Third Hunan Specialty Products Trade Fair
26 January - 11 February, 2026
Changsha Red Star International Exhibition Center
Changsha, Hunan
No. 492 Zhongyi 1st Road, Yuhua District, Changsha City, Hunan Province
湖南省长沙市雨花区中意一路492号
Changsha, Hunan
No. 492 Zhongyi 1st Road, Yuhua District, Changsha City, Hunan Province
湖南省长沙市雨花区中意一路492号
+864006191965, +8615575963803
Area: 20,000 m2
Exhibitors: 1,200+
Visitors: 200,000+
With a total exhibition area of 20,000 square meters and 1,200 standard booths, the fair is expected to attract approximately 200,000 visitors, showcasing the richness of Han culture and the diversity of Hunan products. The main products will cover eight exhibition areas, including staple tea, vintage wine, Hunan specialties, intangible cultural heritage goods, creative lifestyle products, and a poverty alleviation and agricultural assistance section.
The theme of this shopping festival is "National Trends and Quality Life," focusing on the consumer peak during the Spring Festival to help businesses effectively capture the new year goods market. The event will attract many professional buyers, providing exhibitors with wider market channels and promoting substantial transactions, achieving a win-win situation for both economic and social benefits.
Notably, the expo will feature a variety of interactive activities, including national trend-themed interactions, intangible cultural heritage workshops, and evaluation competitions, aimed at creating an immersive experience for consumers. We warmly welcome all sectors to join and collaborate in seizing this grand event, promoting new developments in trade between Hunan and ASEAN.
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