2026 First Hunan-ASEAN New Year Goods Expo and Third Hunan Specialty Products Trade Fair

The 2026 First Hunan-ASEAN New Year Goods Expo and Third Hunan Specialty Products Trade Fair will be grandly held from January 26 to February 11, 2026, at the Changsha Hongxing International Exhibition Center, organized by Hunan Fengyuan Exhibition Co., Ltd. and Changsha Renchuang Exhibition Service Co., Ltd. This expo aims to innovate the traditional new year goods fair by focusing on themes such as staple tea and safe alcohol, offering consumers unique shopping experiences through innovative formats, content, and themes.

With a total exhibition area of 20,000 square meters and 1,200 standard booths, the fair is expected to attract approximately 200,000 visitors, showcasing the richness of Han culture and the diversity of Hunan products. The main products will cover eight exhibition areas, including staple tea, vintage wine, Hunan specialties, intangible cultural heritage goods, creative lifestyle products, and a poverty alleviation and agricultural assistance section.

The theme of this shopping festival is "National Trends and Quality Life," focusing on the consumer peak during the Spring Festival to help businesses effectively capture the new year goods market. The event will attract many professional buyers, providing exhibitors with wider market channels and promoting substantial transactions, achieving a win-win situation for both economic and social benefits.

Notably, the expo will feature a variety of interactive activities, including national trend-themed interactions, intangible cultural heritage workshops, and evaluation competitions, aimed at creating an immersive experience for consumers. We warmly welcome all sectors to join and collaborate in seizing this grand event, promoting new developments in trade between Hunan and ASEAN.