2026 ITB China Shanghai International Tourism Trade Fair
26 May - 28 May, 2026
Shanghai World Expo Exhibition and Convention Center
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
Shanghai
1099 Guozhan Road, Pudong New Area, Shanghai
上海市浦东新区国展路1099号
+862152980020
ITB China is a professional B2B tourism exhibition held annually in Shanghai, lasting for three days and focusing on the Chinese tourism market. The event carefully selects quality buyers from the Greater China region to meet with industry experts from around the world. ITB China not only offers a variety of engaging social activities but also features an efficient matchmaking system to provide exhibitors with a premium experience.
This fair serves as an ideal platform for exhibitors and buyers to exchange the latest market trends and insights. In addition, the ITB China forum will coincide with the exhibition, facilitating a bridge for knowledge sharing and communication within the industry, allowing businesses and professionals to engage in in-depth discussions and collaborations. We believe that through this array of activities, participants will gain a deeper understanding and grasp of the current status and future development directions of the Chinese tourism market.
This fair serves as an ideal platform for exhibitors and buyers to exchange the latest market trends and insights. In addition, the ITB China forum will coincide with the exhibition, facilitating a bridge for knowledge sharing and communication within the industry, allowing businesses and professionals to engage in in-depth discussions and collaborations. We believe that through this array of activities, participants will gain a deeper understanding and grasp of the current status and future development directions of the Chinese tourism market.
Upcoming Related Events
16 October - 19 October, 2025
in 4 weeks
2025 Beijing International Autumn Tea Trade Expo
Food and Drinks
Daily Necessities
The 2025 Beijing International Autumn Tea Trade Expo will take place from October 16 to 19, 2025, with the theme "Ecology, Brand, Trade, Development." The expo will showcase various types of tea and related products, along with diverse tea culture activities.
16 October - 19 October, 2025
in 4 weeks
2025 International Winter Sports Expo (Beijing)
Daily Necessities
Hotel Supplies
Comprehensive Sectors
The 2025 International Winter Sports Expo (Beijing) will be held from October 16 to 19 at Shougang Park in Shijingshan, Beijing, themed “Walking with Light.” The expo aims to promote the development of the ice and snow industry and the popularization of winter sports, attracting participation from various sectors, and serving as a platform for showcasing ice and snow enterprises and brands.
16 October - 18 October, 2025
in 4 weeks
2025 3rd Hainan International Tropical Food Ingredient Supply Chain Expo
Food and Drinks
Hotel Supplies
The 3rd Hainan International Tropical Food Ingredient Supply Chain Expo will be held from October 16 to 18, 2025, at the Hainan International Exhibition Center, showcasing over 3,000 brands from more than 50 countries and attracting over 200,000 visitors. The expo features multiple themed pavilions highlighting premium tropical ingredients and the latest breakthroughs in cross-border e-commerce.
17 October - 19 October, 2025
in 4 weeks
10th China International Bakery Exhibition - Autumn Edition | 8th China Home Baking Expo | 5th China Baking Industry Summit
Food and Drinks
Food Processing Equipment
Hotel Supplies
The bakery expo brings together international brands and buyers, offering a platform for exchanging baking-related products and services. The exhibition covers 70,000 square meters, features 700+ exhibitors, and expects 80,000+ visitors.
17 October - 19 October, 2025
in 4 weeks
2025 Third West Consumer Goods Expo
Comprehensive Sectors
Daily Necessities
Furniture and Home Furnishing
Hardware Tools
The 2025 Third West Consumer Goods Expo will be held from October 17 to 19 at the Xi'an International Convention and Exhibition Center, themed "Promoting Consumption, Benefitting Thousands of Enterprises, and Serving Millions of People." With an area of 10,000 square meters, it features 7 themed pavilions that include regional consumption, foreign trade quality products, time-honored brands, cultural tourism integration, sports consumption, and digital consumption, showcasing global consumer goods and innovations.
17 October - 19 October, 2025
in 4 weeks
2025 Blue Decoration Home Expo (Yantai)
Home Appliances
Furniture and Home Furnishing
Daily Necessities
The 2025 Blue Decoration Home Expo will be held in Yantai, featuring products including sanitary ware, flooring, and furniture, providing consumers with one-stop home solutions.
17 October - 19 October, 2025
in 4 weeks
2025 Blue Decoration Home Expo (Changchun)
Furniture and Home Furnishing
Home Appliances
Daily Necessities
The 2025 Blue Decoration Home Expo will take place in Changchun, showcasing home decoration materials such as bathrooms, wooden doors, cabinets, and more, dedicated to promoting smart home living.
18 October - 20 October, 2025
in 1 month
The 14th Linyi International Trade and Logistics Expo and the 21st China (Linyi) Small Commodities Expo
Daily Necessities
Home Appliances
Furniture and Home Furnishing
Logistics Warehousing
The 14th Linyi International Trade and Logistics Expo will be held from October 18 to 20, 2025, covering over 100,000 square meters, showcasing a rich variety of daily commodities, attracting over 70,000 professional buyers, and building an efficient trade exchange platform.