2025 HFE China (Hefei) Franchise Exhibition

The 2025 HFE China (Hefei) Franchise Exhibition is themed "Boosting Consumption, Innovating Business Opportunities". It aims to efficiently assist entrepreneurs and micro-enterprises across the nation in finding projects, resources, knowledge, and networking opportunities to better align their entrepreneurial directions. This exhibition will support brand owners and entrepreneurial projects in recruiting partners, franchisees, agents, and distributors to enhance development vitality. Covering four major segments—food and beverage, retail, education and training, and personal services—the event will highlight entrepreneurial projects, franchise brands, and supply chain enterprises.

Following the successful inaugural event in October 2024, the exhibition is eagerly anticipated by the market, attracting numerous investors from various industries and fields. A series of related industry events will be held concurrently, with a promotional budget of one million yuan, and over 200 local and industry media, as well as digital influencers, will be invited to the venue. Various channels such as social media platforms, media networks, outdoor advertising, elevator ads, large screens in office buildings, and ground promotions will help attract visitors and enhance the exhibition's brand visibility and influence, actively establishing it as a pioneering force in entrepreneurship throughout East China and even nationally.

The event will take place from October 24 to 26, 2025, at the Binhu International Expo Center, organized by the China International Exhibition Group. It features ten exhibitions including the 3rd Hefei Franchise Exhibition, the 3rd Hefei Food Entrepreneurship Exhibition, the Food and Breakfast Supply Chain Exhibition, the International Cultural Tourism Exhibition, the Chinese Gifts Exhibition, the Homestay Industry Exhibition, the New Energy Vehicles Exhibition, the Leisure and Research Tourism Exhibition, the Amusement Equipment and Light Show Exhibition, and the Community Service and Public Cultural Equipment Exhibition, with a planned exhibition area of 70,000 square meters and a total of 120,000 square meters of on-site exhibition projects during the same period. The synergy of these multiple exhibitions allows for resource integration and sharing, enabling exhibitors to transcend industry barriers, connect with cross-domain clients and partners, and expand their business channels, thus attracting a large number of professional visitors and consumers while greatly enhancing product exposure and brand influence.

Exhibits will cover the following categories:
1. Food and Beverage: including Chinese cuisine, Western cuisine, tea and coffee drinks, specialty snacks, baked goods, food supply, kitchen equipment, and catering supplies.
2. Retail: comprising food and beverages, beauty and personal care, clothing and accessories, home goods, and more.
3. Education and Training: focusing on online education, arts training, language training, and vocational education.
4. Personal Services: providing beauty and wellness, housekeeping services, travel and vacation packages, and legal consulting.