2025 14th China (Shenzhen) International Pet Supplies Exhibition

In 2025, China's pet industry is set to navigate through both opportunities and challenges, showing a brighter future. The domestic market continues to grow, with pet product exports gradually returning to normalcy. However, intensified competition has led companies to invest more resources in niche markets, resulting in brand, channel, and store integration and differentiation.

As pet owners increasingly focus on their pets’ health, the demand for pet products has become more nuanced. The pressures of competition are driving up traffic costs, creating fierce battles for online and offline traffic, which many businesses feel acutely.

To tackle these trends, the 14th Shenzhen Pet Exhibition will be grandly held from October 17 to 19, 2025, at the Shenzhen Convention and Exhibition Center (Futian). This exhibition aims to deeply integrate the entire pet industry chain and fully upgrade with the release of seven core themes: traffic, products, going global, growth, grooming, trends, and heat, providing high-quality industrial resource connections for exhibitors and visitors in a one-stop manner.

Amidst the global development backdrop, the strategy of "not going global means going out" has become a new approach for many pet businesses, especially when seeking opportunities in the expansive global market worth over two trillion yuan. This year's Shenzhen Pet Exhibition will leverage Shenzhen as a "global cross-border e-commerce capital," integrating cross-border e-commerce resources in South China, while concurrently hosting the 2025 Global Pet Industry Cross-Border E-Commerce Trading Fair and the 2025 Global Pet Industry Cross-Border E-Commerce Conference. Collaborating with cross-border platforms such as Amazon Global Store, TikTok, Shopee, and Shein, it aims to create an annual grand event that encompasses global strategies, precise product selection, and resource connections for the pet industry.

The exhibition will cover multiple sectors, including:
1. Pet food: staples, snacks, feed, food additives, food processing machinery, food packaging technology, etc.
2. Pet products: clothing, bedding, cages, toys, grooming products, cleaning products, training supplies, etc.
3. Live pets: dogs, cats, rabbits, rodents, birds, etc.
4. Pet e-commerce: online malls, apps, etc.