The 8th Shanghai International Gifts Expo

The Shanghai International Gifts Expo, formerly known as the Shanghai International Gifts and Promotion Products Expo, is recognized as the largest gifts and home display event globally and is the Shanghai leg of the Reed Huabo Shenzhen Gifts Fair. This year, the 8th Shanghai International Gifts Expo (abbreviated as GH Shanghai Gifts Expo) will be held from July 16 to 18, 2026, at the Shanghai New International Expo Centre. With an area of 30,000 square meters, the expo is set to attract over 40,000 professional buyers and will feature more than 1,500 exhibitors showcasing over 100,000 new products. This expo serves as the most influential gifts and home event in the East China region and is a preferred platform for consumer brands looking to establish their distribution networks.

This year’s expo revolves around consumer trends, introducing four major highlights: aromatic products, emerging brands, designer brands, and new products for the Mid-Autumn Festival. Additionally, it offers a curated selection of ten major product categories, including cultural and creative IP, trending home appliances, 3C digital products, food and beverages, automotive items, fashionable kitchenware, and office supplies, catering to diverse scenarios such as employee benefits, rewards redemption, business gifting, marketing materials, and office procurement. The expo provides a comprehensive brand and quality private label supply chain, connecting buyers and sellers while leading industry trends and innovations throughout the year.