2025 Beijing International Sports Equipment Expo

In recent years, with the deepening implementation of national policies such as the ‘Healthy China 2030 Planning Outline’, the ‘National Fitness Plan (2021-2025)’, and the ‘Guiding Opinions on Financial Support for the High-Quality Development of the Sports Industry’, the sports industry has entered a new stage of high-quality development. The Chinese sports consumption market is showing a diversified trend, with a significant increase in public health awareness, weight management, and scientific fitness needs driving rapid growth in smart wearable devices, functional sports equipment, and digital fitness services. The integrated development of sports venues and sports goods is giving rise to emerging businesses like ‘smart fitness’ and ‘lightweight exercise’, creating trillion-level market opportunities for the industry.

Against this backdrop, the 2025 Beijing International Sports Equipment Expo, organized by Beijing Eagle International Exhibition Co., Ltd. and jointly hosted by the Beijing Sports Venue Association, will take place from October 23-25, 2025, at the China International Exhibition Center (Chaoyang Hall) in Beijing. The expo’s theme is ‘Leading Sports into a New Era with Intelligence, Creating a New Healthy Life Together’, focusing on technology empowerment, green transformation, and nationwide sharing. It aims to gather industry leaders, innovative technologies, and cutting-edge products, creating a platform for communication and cooperation across the entire industry chain, and help China's sports fitness industry move towards a new future of intelligence, sustainability, and accessibility.

The expo will concurrently host a series of important activities, including the opening ceremony and guest tour, the China Sports Industry Development Summit, the China Sports Technology Innovation Conference, the International Sports Brand Strategic Cooperation Press Conference, the China Sports PPP Project Matchmaking Conference, the Sports Goods New Product Launch Conference, and the China Sports Goods Supply-Demand Matchmaking Conference.

Highlights of the expo include comprehensive coverage of the entire industry chain with products in fitness equipment, sports gear, sports technology, venue construction facilities, sports rehabilitation, and outdoor leisure, creating a one-stop procurement and communication platform; endorsement from authoritative institutions ensuring the professionalism and influence of the expo; attraction of over 500 well-known sports brands worldwide, expected to host more than 40,000 professional visitors, assisting enterprises in expanding domestic and international markets; and high-end forums inviting government leaders, industry leaders, and experts to discuss sports industry policies and trends.

The audience profile is diverse, including professional audience from the commercial system such as agents, sports goods purchasers, and large e-commerce platforms; investors and operators from clubs and commercial sports facilities; service providers such as event operators and digital sports services; non-commercial system audiences; procurement managers from educational institutions; and sports enthusiasts from the local and surrounding areas.

Exhibition areas will showcase a variety of products, including home fitness machines, smart sports gear, professional event equipment, sports consumer goods and services, low-carbon venue construction technologies, and more, aiming to provide attendees with the latest trends and business opportunities in the sports industry.