2025 52nd CCBE Chengdu Beauty Expo

The 2025 52nd CCBE Chengdu Beauty Expo is scheduled to take place from October 16 to 18, showcasing three major highlights that open up new business opportunities.

The first highlight is the dialogue between national brands and imported products. As the beauty industry consumption market constantly evolves, effectiveness-focused skincare and high-end anti-aging products are increasingly accepted by consumers, especially in lower-tier cities where the demographic is becoming younger and more male-oriented. This shift offers a new development window for domestic brands, with the enhancement of technological innovation and research capabilities becoming key to competition. Statistics show that the number of patents in China's cosmetics industry has reached approximately 170,000, ranking second globally, indicating a significant improvement in China's technological innovation capabilities in the industry. The expo will gather national brands from various regions and invite quality brands from countries and regions such as South Korea, Thailand, the USA, Japan, Germany, the UK, Australia, Switzerland, Vietnam, as well as Taiwan and Hong Kong, to promote healthy competition in the market through professional and innovative exchanges.

The second highlight is the deep connection with heavyweight resources. The event expects over 100 industry leaders, 100 different categories of quality brands, and more than 100 stores and chain outlets to participate. Additionally, the 2025 China Beauty Industry Oscar Awards will be held concurrently, recognizing outstanding beauty brands, companies, and individuals over the past year. This event will not only be a grand celebration but also serve as a high-value social platform to help industry players expand their cooperation opportunities and explore new business models.

Lastly, the third highlight is the proactive layout for the 2026 market trends. October serves as a crucial period for achieving sales growth, and the expo will focus on the launch and pre-sale of new products, offering companies the opportunity to enlarge their market share. Furthermore, the expo will utilize the online mini-program "Yun Meibao" to release company and brand information in advance, enhancing matching efficiency between exhibitors and buyers, facilitating continuous communication before and after the event, and collaboratively addressing future challenges.

The expo is expected to cover an area of 65,000 square meters, with over 4,500 participating brands and more than 900 exhibiting companies. It will feature quality products and projects that span the entire beauty industry chain through five exhibition halls and four connection halls, meeting the diverse needs of industry professionals and consumers.