2025 China International Craft Beer Conference and Exhibition (CBCE)

The China International Craft Beer Conference and Exhibition (CBCE) is an authoritative international event for the craft beer industry in Asia, co-organized by Nuremberg Exhibition (Shanghai) Co., Ltd. and Beijing Happy Beer Cultural Development Co., Ltd. Since its successful debut in Shanghai, China in 2016, CBCE has evolved into a leading professional exhibition that covers everything from brewing ingredients and equipment manufacturing to finished craft beer. CBCE 2025 will grandly kick off from April 15 to 17 at the Shanghai New International Expo Center, focusing on industry hotspots in the era of consumption upgrade, with upgraded exhibition zones in four main categories: equipment and raw materials, craft beer display, craft beer pairing area, and can and label printing area, showcasing the product highlights and advantages of quality enterprises across the industry chain.

In conjunction with the exhibition, a minimum of eight professional forums and themed activities will be organized, including a summit conference leading the industry trend, connoisseur tasting events, enterprise matchmaking events, forums showcasing new technologies and products from outstanding enterprises, book promotion meetings, "cloud tours" and online live interviews, and an opening dinner event. These activities will expand the touchpoints for brands and channels from multiple dimensions and angles, injecting continuous vitality and enthusiasm into the craft beer industry.

Professional visitors to CBCE 2025 will include brewers, sommeliers, catering professionals, executives from large and small breweries, producers, distributors, agents, retailers, and more, as well as representatives from national regulatory departments, various provincial beer associations, scholars and experts in food education and research, investment institutions, industrial designers, brand planners, and domestic and foreign media. The 9th Asia Craft Beer Exhibition in 2024 concluded successfully on the 27th in Shanghai, welcoming over 26,684 professional visitors in three days, demonstrating multiple summit conferences and international beer tasting events, showcasing the new face of the Asian craft beer industry.

Exhibit categories include:
1. Raw materials: hops, yeast, malt, and other beer additives;
2. Production technology and equipment: brewing equipment, filtration systems, refrigeration equipment, and packaging systems;
3. Technical services: design, consulting, and supply chain management;
4. Marketing and other services: label design, marketing strategies, and legal services;
5. Beer production plants: craft beer brands and homebrew brands. CBCE 2025 will provide a high-quality commercial exchange platform for exhibitors and visitors, showcasing the latest developments and future trends in the Asian craft beer industry.