2026 Shanghai International Franchise Exhibition Spring SFE

The SFE Shanghai International Franchise Exhibition, established in 2005, has become a significant franchise exhibition that attracts numerous brands and investors. Co-organized by the Shanghai Franchise Association, Shanghai Bohua International Exhibition Co., Ltd., and Shanghai Yibison Exhibition Co., Ltd., this exhibition focuses on four major areas: catering, retail, services, and franchise resources. With over 120 mainstream subdivisions of the market represented, the exhibition provides comprehensive services including shop inspections, product and service experiences, activities, and business negotiations to facilitate precise matching between franchise brands and professional visitors, promoting the healthy and orderly development of the domestic franchise industry.

The SFE exhibition adheres to a professional and market-oriented approach and consistently delves into the domestic franchise investment market. Since its inception, it has successfully hosted 48 events across the country and has become a highly influential and credible platform in the domestic franchise investment sector due to its high-quality service and professional content.

In 2025, standing at a new starting point, the exhibition will continue to maintain its original intent, keep pace with the evolving times, leverage the credibility accumulated over the years within the industry, and utilize profound industry insights. It will focus on optimizing product development capabilities and enhancing exhibition effectiveness through digital solutions, providing professional visitors with a more rewarding experience.

The range of exhibits includes:
1. Catering: Western and Chinese restaurants, bakery franchises, hotels, specialty snacks, tea houses, leisure foods, etc.
2. Education and training: Including fashion education, early education for infants, adult vocational training, children's intelligence development toys, and cultural creative projects.
3. Franchise services: Featuring laundry services, supermarkets, real estate management, automotive servicing, etc.
4. Brand franchises: Including home decor, clothing and accessories, baby products, gold and jewelry, showcasing diverse investment and franchise opportunities.