2025 Guangzhou Beauty Expo

The 2025 Guangzhou Beauty Expo, once again held in the bustling city of Guangzhou, China, marks one of the largest beauty trade fairs globally. Spanning an impressive 300,000 square meters, the expo hosts over 3800 exhibitors showcasing beauty and fashion products from around the world. Running over several days, the event features more than 50 concurrent activities, including conferences and demonstrations, to provide in-depth insight into the latest trends and developments within the beauty industry.

This year's expo presents four major sections: Daily Chemical Line, Supply Chain, Professional Line, and E-commerce & New Channels. The Daily Chemical Line highlights a wide array of products ranging from skincare and haircare to cosmetics and personal care items. Meanwhile, the Supply Chain section focuses on every facet of the industry chain from raw materials, packaging, to manufacturing and technology enterprises.

The Professional Line section centers on professional beauty and medical beauty products and services, including beauty instruments and body shaping products, while the E-commerce & New Channels section showcases new retail modes ranging from live streaming to cross-border e-commerce. Additionally, the Crossover Section gathers software, apps, talent training and export, as well as exhibitions for international medical and rehabilitation sectors, offering expanded opportunities for cross-industry collaboration.

Guided by the core values of "Inclusivity" and "Innovation," the Guangzhou Beauty Expo attracts top-tier exhibitors and industry experts from around the globe, serving as a crucial platform aligning with international fashion standards and an ideal venue for industry professionals to achieve comprehensive procurement solutions.