2025 Xinjiang Cultural Tourism Industry Trade Expo

To promote the characteristic, modernized, and low-carbon development of Xinjiang’s tourism industry and to foster cooperation with tourism industries from other provinces, the 2025 Xinjiang Cultural Tourism Industry Trade Expo will take place in Urumqi from March 22 to 24, 2025. The event is co-organized by the Xinjiang Tourism Association, the Xinjiang Travel Agency Association, the Xinjiang Production and Construction Corps Tourism Association, and the Xinjiang Tour Guide Association, and it will feature the Xinjiang Cultural Tourism Development Summit Forum alongside the Spring Cultural Tourism Resource Matching Conference.

The expo will consist of six major exhibition areas: Destination Service Exhibition Area, Digital Tourism Exhibition Area, Accommodation and Camping Exhibition Area, Travel Services Exhibition Area, Tourism Equipment Exhibition Area, and Cultural Tourism Products Exhibition Area, inviting tourism enterprises from Xinjiang and across the nation to participate.

The Cultural and Tourism Technology Pavilion will include the Tourism Planning Exhibition Area, showcasing comprehensive tourism planning and scenic area design; the Smart Tourism Exhibition Area, presenting smart tourism technologies and systems; and the New Tourism Equipment Exhibition Area showcasing accommodation facilities, recreational equipment, night tours, and lighting.

The Resource Matching Pavilion will feature exhibitions from cultural tourism units across provinces and cities, setting up a platform for units from Xinjiang and the Xinjiang Production and Construction Corps, including scenic spots, hotels, travel agencies, and vehicle rental companies. The Promotion Exhibition Area will gather major OTAs and large-scale promotional organizations, while the Cultural Tourism Product Exhibition Area will display cultural creative products from Xinjiang and unique design and manufacturing technologies.

Lastly, the Heritage Innovation Pavilion will feature cultural institutions like museums, technology museums, and art centers, and will focus on exhibition design and technological needs for cultural sites. The digital heritage section will showcase 3D projections, digitization, and multimedia applications in heritage museums, as well as technologies and achievements related to the protection and restoration of cultural relics. This comprehensive event aims to drive development and innovation in Xinjiang’s cultural tourism industry through extensive exhibits and interactions.