2025 Xiamen International Beauty Industry Expo

The 2025 Xiamen International Beauty Industry Expo, organized by Shandong Meibo International Cultural Communication Co., Ltd., brings together multiple resource advantages to serve the beauty market in South China, North China, and surrounding regions. It is one of the most significant beauty exhibitions in Southern China. This year's expo plans to cover an area of 20,000 square meters with 800 international standard booths, showcasing products from various categories including professional beauty lines, daily chemical lines, medical beauty, health care, female fashion makeup, and supply chain offerings.
The expo features well-known beauty enterprises and manufacturers from mainland China, Taiwan (China), Hong Kong (China), as well as overseas countries like Japan and South Korea, aiming to attract 50,000 beauty professionals from both sides of the Taiwan Strait for participation, visiting, and business discussions. The goal is to welcome beauty professionals with great scale and advantages from the four regions across the strait.
Positioned as an essential market in South China for the Chinese beauty series exhibitions, the Xiamen International Beauty Industry Expo has established a strong brand influence and is dedicated to growing within the South China region. The objective is to create a major beauty industry event that radiates to Taiwan, Hong Kong, Guangdong, Jiangxi, Zhejiang, and Fujian, while building a communication platform for beauty exchange between the two sides of the Taiwan Strait.
During the expo, special events such as tattoo competitions, nail and eyelash competitions, and hairdressing competitions will be held. Additionally, in collaboration with numerous renowned media outlets, live coverage of the event will occur, which will spark interest in the beauty industry online and among the public.
Furthermore, to enhance the visitor experience, professional buyers can enjoy multiple benefits such as free VIP bus transportation, VIP accommodations, free pre-registration, and gifts. The event will also feature an "Online Beauty Expo Live Streaming Platform", which will provide real-time updates on exhibits, brand information, and promotional activities so that users who cannot attend in person can still engage in the event. This will help to further promote the consistent progress of China's beauty industry and create a better platform for international beauty exchanges.
Categories featured include: professional beauty, hair care, nail, and eyelash services, tattooing, hand and foot care, beauty training and education institutions; daily chemical products including skincare, personal care, cosmetics, perfumes, beauty tools, hair care, masks, maternal and child care, and oral care; medical beauty which covers anti-aging, skin management, scalp management, etc.; health management including sub-health, weight loss, and postpartum recovery; and includes imports and cross-border medical services for health check-ups, maternity centers, regenerative medicine, telemedicine, and more. The expo will also showcase supply chain resources including cosmetic raw materials, daily chemicals, professional OEM/ODM, and cosmetic packaging.