2026 21st Asia Sports Goods and Fashion Exhibition

The ISPO Beijing Asia Sports Goods and Fashion Exhibition is organized by Messe München (Shanghai) Co., Ltd. Since its inception in 2005, ISPO Beijing has transformed into a specialist trade platform for sports goods, with influence extending across the Asia-Pacific region. Over the past 15 years, ISPO Beijing has actively contributed to a rapid and positive development of the trading environment for China's sports goods industry, drawing international attention to the rise and innovation within the Asian sports goods market, thereby attracting international brands to this region. Concurrently, ISPO Beijing is dedicated to supporting local brands by bridging the communication gap between brand owners, distributors, and consumers. Throughout this exciting journey, ISPO Beijing emphasizes the blend of traditional culture and innovative ideas, bolstering professional trade development, and showcasing the dynamic growth of the sports goods and fashion market. ISPO BEIJING 2027 will take place from January 7 to 9, 2027, at the National Convention Center in Beijing, continuing to demonstrate innovation and vitality in the sports goods industry.