2026 CCEE Hugo Cross-border Exhibition and Global Platform Resource Conference

CCEE stands for Cifnews Cross-border E-commerce Exhibition (Hugo Cross-border E-commerce Selection Conference), aimed at promoting brand development and technological upgrading for traditional enterprises, and dedicated to building a high-quality supply platform for Chinese manufacturing to engage in global business, thus constructing a complete international trade industrial chain. Founded in early 2017, CCEE has held 19 sessions so far, assisting numerous manufacturers in finding sellers and providing flexible cross-border supply services.

The core concept of the exhibition is to help factories find suitable sellers and assist sellers in locating the right factories to facilitate trading connections. Annually, the Hugo Cross-border Exhibition hosts at least 3 to 5 shows in cities including Shenzhen, Guangzhou, Xiamen, Hangzhou, Nantong, and Fuzhou, with each event covering an area ranging from 20,000 sqm to 80,000 sqm, featuring between 500 to 3,000 exhibitor brands and attracting between 20,000 and 100,000 visitors. The event gathers over 30 leading global e-commerce platforms and more than 100 cross-border service providers, spanning over 100 industrial belts, covering the entire supply chain of cross-border e-commerce from product selection and platforms to services.

This exhibition is designed to bridge sellers and factories, providing a one-stop solution for flexible cross-border supply. In recent years, the mode of international trade has undergone profound changes, with cross-border e-commerce emerging as a new trend in foreign trade, characterized by online transactions, small trade volumes, and shorter transaction chains that have made it a hallmark of Shenzhen's foreign trade.

The exhibition will feature a variety of product categories, including:

- Consumer Electronics: home theaters, LCD televisions, LCD monitors, DVD players, headphones, Bluetooth products, and car audio systems.
- Home Living: kitchen supplies, decorative items, stainless steel products, and home organization solutions.
- Beauty and Personal Care: beauty products, fitness products, etc.
- Maternal and Baby Goods: children’s toys, infant supplies, etc.
- Automotive Goods: automotive electronics, vehicle security products, etc.
- Fashion Trends: men’s and women’s clothing, children’s wear, fashionable footwear, etc.
- Sports and Outdoor: sporting goods, fitness equipment, etc.

This exhibition will also encompass e-commerce platforms and cross-border ecological services, including traffic platforms, logistics warehousing, financial payment services, and more, aimed at providing comprehensive cross-border e-commerce services and resources for exhibitors and visitors.