2025 35th Interwine China (Guangzhou) International Fine Wine Exhibition

In 2025, Guangzhou will host the 35th Interwine China (Guangzhou) International Fine Wine Exhibition, a collaborative effort by the China Food Industry Association, the Food Industry Committee of the China Council for the Promotion of International Trade, and KETON International Exhibition. This exhibition aims to enhance the export of high-quality Chinese wines while increasing the global influence of Chinese liquor brands, allowing for in-depth cooperation in promoting the internationalization of China’s fine wines.

The exhibition's mission is to gather outstanding resources from domestic and international wine industries through high-level international conferences, exhibitions, and communication activities, facilitating connections between Chinese fine wines and the overseas market. The exhibition features an imported wine area showcasing a variety of products including wines, spirits, sake, fruit wines, and beers from various countries, thus forming a diverse cultural exchange platform.

Highlighting the event will be vital activities such as the International Development Conference for Chinese Baijiu, the China and Foreign Wine Industry Cooperation Conference, and the Global Distributor Conference, which will bring together industry leaders to discuss strategies for Chinese fine wines entering global markets while showcasing the unique charms of Chinese liquor. Additionally, a special Baijiu cocktail competition will offer a platform for innovation and traditions to blend, allowing participants to appreciate the breakthroughs and innovations of Chinese baijiu in global pop culture.

To further promote industry development, the exhibition will invite advanced exhibition organizations, outstanding cross-border e-commerce firms, and AI digital marketing companies to engage in discussions focusing on market operations, brand collaborations, and customer channels. This aims to breathe new life into products and brands in the new consumer era.

In summary, the 2025 Interwine China (Guangzhou) International Fine Wine Exhibition will be a vital opportunity for global buyers and Chinese wine enterprises to collaborate, contributing renewed energy to propel quality Chinese wines onto the world stage.