2025 65th MENGXIANGJIA China Franchise Expo (Shanghai)

8 August - 10 August, 2025
Shanghai New International Expo Center
Shanghai
No. 2345, Longyang Road, Pudong New Area, Shanghai
上海市浦东新区龙阳路2345号
Shanghai
No. 2345, Longyang Road, Pudong New Area, Shanghai
上海市浦东新区龙阳路2345号
+861068784990
The China Franchise Expo is a landmark professional exhibition approved by the Ministry of Commerce of China. It was first held in Beijing in 1999 and is organized by the China Chain Store & Franchise Association (CCFA). Known as a barometer for the franchise market in China, this exhibition boasts a long history and extensive influence.
This year's expo will gather outstanding exhibitors from multiple industries, particularly in the catering sector, which includes a variety of options such as Chinese fast food, Western fast food, hotpots, cafes, Japanese and Korean cuisine, as well as specialty snacks—accommodating various consumer tastes. Furthermore, the service industry will feature a rich array of offerings, including children’s entertainment, maternal and infant services, education and training, and financial investments, representing essential services in modern life.
In terms of the retail sector, the expo will cover supermarkets, convenience stores, and various specialty shops showcasing the diversity and prosperity of modern commerce. Additionally, the category of service providers will include consultants, real estate developers, law firms, and more, offering technical support and professional guidance for franchisees.
This exhibition will take place in Shanghai, presenting not only a wealth of showcased content but also providing opportunities for communication and collaboration. It is an important event not to be missed by investors, entrepreneurs, and industry elites. Stay tuned for more details!
This year's expo will gather outstanding exhibitors from multiple industries, particularly in the catering sector, which includes a variety of options such as Chinese fast food, Western fast food, hotpots, cafes, Japanese and Korean cuisine, as well as specialty snacks—accommodating various consumer tastes. Furthermore, the service industry will feature a rich array of offerings, including children’s entertainment, maternal and infant services, education and training, and financial investments, representing essential services in modern life.
In terms of the retail sector, the expo will cover supermarkets, convenience stores, and various specialty shops showcasing the diversity and prosperity of modern commerce. Additionally, the category of service providers will include consultants, real estate developers, law firms, and more, offering technical support and professional guidance for franchisees.
This exhibition will take place in Shanghai, presenting not only a wealth of showcased content but also providing opportunities for communication and collaboration. It is an important event not to be missed by investors, entrepreneurs, and industry elites. Stay tuned for more details!
Upcoming Related Events
19 December - 21 December, 2025
in 4 months
2025 Asia Robotics Conference & Exhibition (ARCE 2025)
Industrial Machinery
Other sectors

The 2025 Asia Robotics Conference & Exhibition (ARCE 2025) will be held in Guangzhou from December 19 to 21, 2025, themed "Intelligent Manufacturing for a Shared Future." It will showcase the latest technological achievements in the robotics industry, attracting over 500 exhibitors, alongside multiple robotics industry conferences.
25 December - 27 December, 2025
in 4 months
2025 5th Healing Expo (Shenzhen)
Health and Pension
Other sectors

The 2025 5th Healing Expo will be held at the Shenzhen Convention and Exhibition Center, covering an area of 8,500 square meters, dedicated to integrating healing resources and providing one-stop services for the industry. The expo will showcase healing spaces, products, and cultural arts, promoting sustainable development in the industry.
26 December - 28 December, 2025
in 4 months
2025 China (Linyi) Private Domain Live Streaming Brand Expo
E-commerce and Trade Fair
Other sectors

The 2025 China (Linyi) Private Domain Live Streaming Brand Expo will take place at the end of the year, covering an area of 30,000 square meters with over 1,500 booths. It will gather top private domain live streaming platforms and brand merchants to showcase a variety of products including food, beauty, and daily goods, providing a professional networking and resource connection platform for the industry.
23 January - 25 January, 2026
in 5 months
2026 12th Asian Vegetarian Expo & Wellness Fair
Food and Drinks
E-commerce and Trade Fair
Gifts, Toys and Pet Supplies

The Asian Vegetarian Expo will gather over 300 exhibitors showcasing more than 600 brands of vegetarian and healthy living products. The event will host up to 80 exciting activities, including health lectures and green workshops, and offer various limited-time promotions, inviting you to enjoy the pleasures of a vegetarian lifestyle.
5 February - 11 February, 2026
in 5 months
The 16th China (Hefei) International New Year Goods Procurement Exhibition 2026 (Binhu District Station)
Comprehensive Sectors
Other sectors

The 16th Hefei New Year Goods Festival will be held from February 5 to 11, 2026, at the Hefei Binhu International Exhibition Center, showcasing new trends in New Year goods consumption and regional specialties while blending culture and innovation to offer consumers a comprehensive procurement platform.
28 February - 2 March, 2026
in 6 months
2026 32nd China International Fishing Tackle Trade Exhibition
Hardware Tools
Gifts, Toys and Pet Supplies
Other sectors

The 2026 32nd China International Fishing Tackle Trade Exhibition will be held from February 28 to March 2 at the China International Exhibition Center (New Hall), bringing together many exhibitors of fishing and outdoor products to facilitate industry exchange and collaboration.
5 March - 7 March, 2026
in 6 months
2026 ISLE (International Smart Display and System Integration Exhibition, International Signage and LED Exhibition)
Advertising and Communication
Computers, Communications and Electronic Equipment
E-commerce and Trade Fair

The 2026 ISLE Exhibition is the International Smart Display and System Integration Exhibition, taking place at the Shenzhen International Convention and Exhibition Center, covering an area of over 80,000 square meters. The exhibition focuses on display technology, LED products, audio-video systems, and AI applications, with an expected participation of over a thousand enterprises and tens of thousands of professional visitors.
11 March - 13 March, 2026
in 6 months
2025 33rd DPES Guangzhou International Advertising Sign and LED Exhibition
Advertising and Communication
Photoelectric Technology
E-commerce and Trade Fair

The 33rd DPES Guangzhou International Advertising Sign and LED Exhibition will take place from March 11-13, 2026, at the D Zone of the Canton Fair Exhibition Center. The exhibition will showcase the latest products and technologies in the advertising signage sector, aiding enterprises in global market expansion.