2026 6th CHWE Global Cross-Border E-commerce Expo (Shenzhen)

The 2026 6th CHWE Global Cross-Border E-commerce Expo is set to continue leading the industry development with an exhibition area of 100,000 square meters, attracting over 3,000 exhibiting companies, making it an essential event for the cross-border e-commerce sector. According to customs estimates, the total import and export value of China's cross-border e-commerce will reach 2.38 trillion yuan in 2024, growing by 15.6%, with exports reaching 1.83 trillion yuan, an increase of 19.6%. This expo aims to promote Chinese products to the global market, connecting domestic supply chains with international consumer demand, and helping Chinese brands seize overseas opportunities.

During the event, there will be a Global Cross-Border E-Commerce Summit Forum, 15 premium cross-border e-commerce forums, and sourcing matching sessions for cross-border purchasers, gathering over 100 mainstream cross-border platforms and more than 500 service providers from home and abroad. The expo will achieve 360° promotion through collaboration with the cross-border e-commerce traffic platform AMZ123, anticipating over 30 million exposures for the event.

Additionally, it will emphasize product diversity with 12 themed exhibition halls covering categories such as home goods, maternity and baby toys, consumer electronics, and bags and apparel. The expo will also break traditional formats by incorporating cross-border live streaming and product launches, allowing for a 24-hour exhibition. Well-known cross-border e-commerce companies such as Stone Technology and SHEIN are expected to participate.