Zhuiye Family · 2025 14th (Jinan) China High-End Wine Exhibition

The National Wine Exhibition is the second largest national wine exhibition in China, with 8 years of continuous efforts and accumulations, totaling 3000 days and nights, successfully holding 12 sessions of the exhibition. As the exhibition with the highest professionalism and return rate, it has always been a gathering place for new wine businesses, as well as an important choice for companies to expand new channels and markets. The exhibition has invited over 50,000 professional distributors through various measures, providing an excellent platform for exhibitors with low investment and high returns, ensuring effective investment attraction results.

In recent years, more and more large and new businesses have gathered at the National Wine Exhibition, with over 85% of the top 50 brands in the circulation field having participated in the exhibition. The repurchase rate has exceeded 90%, which fully demonstrates exhibitors' recognition and trust in the effectiveness of the exhibition. The 2024 exhibition will be held from June 28 to 30 at the Shandong International Expo Center, and the number of professional buyers attending last year increased by 58%, further highlighting the appeal of the exhibition.

Jinan, as the host city, has an advantageous geographical location that can radiate to various economically developed regions such as North China, Central China, and East China, making it a major sales area for Chinese wine products. During the exhibition, in addition to the exhibition, there will be multiple forums and award ceremonies taking place simultaneously, further enhancing brand exposure for participating companies.

At the exhibition, renowned wineries such as Moutai, Wuliangye, and Lafite have registered to participate, showcasing the rich culture and development potential of China’s wine industry. The National Wine Exhibition not only brings opportunities for product promotion and market expansion to participating companies but also shapes the new future of the Chinese wine industry.