2025 China (Shandong) International Adult Products and Health Industry Exhibition

The era of taboo regarding sexual talk is over; the adult products industry is experiencing rapid growth. Adult products help improve the quality of sexual experiences and enhance sexual interest while also providing significant positive effects on sexual health. As people’s views on sex gradually open up and the average healthcare consumption increases, the acceptance and demand for adult products have surged. E-commerce, due to its privacy and convenience, has become the most suitable channel for selling these products.

According to industry data, the Chinese adult product market has shown rapid growth over the past four years, increasing from 44.68 billion yuan in 2017 to 143.05 billion yuan in 2020, with an estimated size expected to surpass 198.66 billion yuan in 2021. Adult products are increasingly seen as necessities to meet people's physiological needs and enhance their quality of romantic life, with more consumers using these products and sales expanding.

Highlights of the exhibition include:
1. A quality platform combining precise brand shaping, cultural dissemination, transaction display, market development, and excellent service;
2. Coverage of all subcategories of adult products and reproductive health, creating a full supply chain;
3. Gathering exhibition groups and buyers on an international platform that leads trends;
4. Comprehensive promotional strategies and media collaborations for full online and offline coverage;
5. Large-scale targeted procurement invitations and city relay promotion activities;
6. New theme exhibition areas and professional activities discussing industry trends, allowing leading enterprises to organize concurrent activities;
7. Establishing an ecological circle based on adult health and lingerie industries for deep development and data collection across sectors.

Reasons to exhibit include:
1. Direct access to procurement decision-makers, including adult product distributors, end-buyers, R&D personnel, international buyers, and potential brand clients;
2. A platform for launching new products and technologies, ideal for enhancing brand visibility and industry recognition;
3. Gathering of international brands, leveraging the geographical advantages of Shenzhen to expand the adult products market;
4. Professional buyer organization and targeted marketing supported by multiple media, ensuring quality and quantity of buyers.

Reasons to visit include:
1. Gathering hundreds of exhibitors and channel buyers, creating a significant opportunity to expand the Chinese market;
2. Thematic exhibitions covering all products and solutions across the adult products and reproductive health industry chain;
3. Innovative adult product technologies showcased in new exhibition areas, leading fashion and technological trends within the industry;
4. Numerous professional activities planned concurrently with the exhibition to invite experts and authorities to explore future industry trends.

The audience includes manufacturers, distributors, agents, wholesalers, retailers, e-commerce, micro-businesses, online retailers, TV shopping channels, super markets, and more, highlighting the exhibition's wide impact and significance.