2025 Sixth Hangzhou Jimai E-commerce New Channel Expo

The Hangzhou E-commerce New Channel Expo (Jimai E-commerce Festival) is one of the most representative exhibitions in the country, focusing on e-commerce development and assisting enterprises in digital marketing. This expo is not only a key event for the development of distinctive industries in Hangzhou but also a landmark exhibition gathering cutting-edge e-commerce experience scenarios across the industry. Participating brands will have plenty of opportunities for transactions and negotiations, while also strengthening brand communication efforts. The event gathers powerful operators and various players, establishing a large-scale platform for cross-industry exchange.

Jimai, as a comprehensive omnichannel super service provider, supports enterprises in achieving all-region marketing and industrial upgrading. This year's expo brings together top-quality resources to form a hundred-group alliance. By using the exhibition services as a starting point, Jimai provides an innovative full-chain service system, including normalizing formats such as "Board Meetings," "Industrial Clusters," and online connection platforms to help connect quality products, services, and channels.

Highlights of this year’s event include a fast-paced product selection meeting for top live streamers, a product selection meeting for national team leaders, and a networking dinner. Channels for engagement include live e-commerce, private domain e-commerce, video e-commerce, among others.

Don’t miss out: within five designated connection areas, 100 top streamers, 500 team leaders, and over 1000 mid-tier streamers will engage in in-depth discussion and product connections. The specific connection areas include:
1. Live streamer connection area (including both top-tier and mid-tier streamers)
2. Community group leader connection area
3. Video account streamer connection area
4. Xiaohongshu buyers connection area
5. Cross-border buyer area

Exhibit ranges include:
- Home goods/General merchandise: kitchenware, ceramics, plastics, bamboo and wood products, etc.
- Food: snack foods, agricultural specialty products, seafood, prepared dishes, etc.
- Maternal and baby products, beauty, and apparel: maternal and baby food/supplies, beauty and personal care, clothing and accessory products.

New trends include digital streaming forums, high-end summits, cross-border e-commerce, local living themes, etc.
This expo will create new business opportunities and cooperation platforms for exhibitors and visitors alike, ensuring they can stand strong in the competitive market.