2025 Shenzhen Original Fashion Week

Shenzhen Original Fashion Week, founded in 2014, is a fashion event focused on 'commercial realization' and 'design innovation,' bringing together many designers, brands, and industry experts to provide strong support and a showcase platform for Chinese original design. Over time, Shenzhen Original Fashion Week has transformed from a flicker of flame into a shining beacon in the fashion industry, becoming an essential highlight.

The 2025 Shenzhen Original Fashion Week will take place over a grand area of 10,000 square meters, featuring over 80 exhibitors and attracting more than 50,000 fashion enthusiasts and professional buyers. The event will span three days and includes dynamic fashion shows, designer brand exhibitions, and an original design forum, among other engaging activities. The dynamic fashion show will provide a comprehensive new product launch platform for over 30 domestic and international brands, ensuring precise connections to fashion buyers and industry media, enhancing brand promotion and communication effectiveness.

The designer brand exhibition will offer static order displays and commercial connection services, carefully selecting brands with unique design creativity and commercial potential to facilitate immediate transactions. Meanwhile, the original design forum will invite renowned designers and experts from within the industry to share their insights, focusing on market trends, design philosophies, brand strategies, and more, driving the industry’s overall development.

Moreover, the organizing committee will collaborate with multiple social platforms like Douyin, Kuaishou, and others to launch a cloud fashion show, combining traditional performances with live streaming sales, implementing a closed-loop model of "show-broadcast-sale" to significantly enhance the commercial conversion capability of designer brands.

This will be a fashion event filled with creativity and commercial opportunities, promising a refreshing visual and business experience for all participants.