2025 China (Xiamen) International Cross-Border E-Commerce Expo

The China (Xiamen) International Cross-Border E-Commerce Expo, commonly referred to as "Zhong Kua Exhibition", is jointly hosted by the China International Chamber of Commerce, the China Council for the Promotion of International Trade Xiamen Committee, and the Xiamen International Chamber of Commerce, with strong support from the Bureau of Foreign Trade Development of the Ministry of Commerce. This exhibition is recognized as the largest traffic hub in the domestic cross-border e-commerce industry, representing an international, national-level event focused on promoting the development of China's cross-border e-commerce and opening up international markets.

Known as a large-scale professional exhibition, Zhong Kua Exhibition leverages the advantages of official hosting and professional agency operation to gather resources from across the national promotion and commerce systems, integrating numerous authoritative e-commerce platforms and service providers from both domestic and overseas. The exhibition features a wide array of categories including clothing, footwear, bags, sports equipment, home décor, 3C electronics, and daily consumer goods, thus meeting diverse industry demands.

It also includes a cross-border selection exhibition area featuring imported maternal and infant products, beauty and personal care items, food and beverages, and consumer electronics. More than 1200 exhibitors are expected to showcase their products, and over 60000 visitors are anticipated to attend. This platform provides domestic suppliers opportunities to expand into overseas markets through cross-border e-commerce channels, while facilitating suitable international brands to enter the Chinese market. The event also fosters a comprehensive and efficient trade matching platform, supporting the establishment of a new development pattern of domestic and international dual circulation. The exhibition features cross-border platforms and service provider areas, showcasing B2B, B2C platforms, independent sites, and retail e-commerce, highlighting the broad and professional nature of the cross-border e-commerce industry.