2025 Shanghai International Beauty and Health Expo

The Shanghai International Beauty and Health Expo (BHE) aims to create a professional and efficient platform for exhibitors to showcase their latest products and technologies. The event provides an excellent opportunity for professional salon operators and local distributors to understand market trends and broaden business cooperation channels. This year's exhibition coincides with a gift exhibition, which helps expand gift channel resources and opens new chapters for diverse cooperation. Moreover, the expo offers consumers a valuable opportunity to learn about and experience the latest beauty and health products, bridging the gap between products and consumers.

The expo will gather exhibitors from multiple sectors, showcasing a wide array of products and services, including:
1. Professional Beauty: Salon skincare products, body products, weight loss products, technologies and equipment, beauty instruments, microblading, aroma products, and nail art tools.
2. Medical Beauty: Anti-aging products, cosmetic materials, surgical devices and organizations, and surgical technologies.
3. Hair Products: Hair care and dyeing products, wigs, hair growth products, hair accessories, and salon furniture.
4. Daily Chemical Product Chain: Including various skincare, makeup, perfume, and home care products.
5. Health Products: Moxibustion products, health drinks, and wellness products.
6. Bath and Spa Services: Including hot springs, swimming pools, baths, saunas, spas, foot baths, and health products.
7. Packaging Materials and Equipment.
8. Overseas Medical and Luxury Health Service Exhibitors.
9. E-commerce and Microcommerce platforms showcasing oral care, beauty products, and more.
10. Other relevant resources including professional media and educational institutions.

This year's expo is strategically located in Shanghai, a central economic hub in China, and aims to attract nearly 100,000 professional visitors, covering the entire cosmetic sales channel in China. The exhibition provides rich resources for participants, from showcasing new technologies and product launches to policy interpretation and business opportunity expansion.