2026 Third China Cultural Tourism Industry Expo

The 2026 Third China Cultural Tourism Industry Expo will be held from September 3 to 6 at the Tianjin Meijiang Convention and Exhibition Center. This event is hosted by the Ministry of Culture and Tourism and organized by the Tianjin Municipal Bureau of Culture and Tourism along with Beijing Xinglv International Media Co., Ltd. The theme of the expo is 'Deepening Integration of Culture and Tourism, Innovating a Beautiful Life'.

The expo will showcase new formats, models, and scenes in the cultural tourism industry, presenting new trends in intelligent tourism development. This year’s event will feature 10 exhibition halls, covering an area of 100,000 square meters, which includes thematic exhibition areas for culture and tourism integration, new industry formats, tourist equipment, and international cooperation.

In addition to the exhibitions, the expo will host a series of '1+18' events, such as the Innovation Conference on Scene Operations, High-Quality Development Symposium on Cruise Tourism, and the Tianjin International Travel Business Conference. The organizers will work with national-level associations, like the China Tourism Association, to invite professional buyers, investment institutions, and companies across the industry chain to create a platform for supply and demand transactions. Through the 'demand release, case promotion, free negotiation, and project signing' model, the expo aims to effectively facilitate project implementation.

To better serve participants, there will be a comprehensive service desk offering consultation, ticket verification, and more. Furthermore, over a hundred featured cultural and tourism activities will be presented by Tianjin under the theme 'Colorful Autumn in Tianjin', providing visitors with a rich array of experiences.

This expo represents the merging of the former 'China Tourism Industry Expo' and the 'China (Wuhan) Cultural Tourism Expo', signifying its importance as a key event in China's cultural tourism industry. Notably, renowned firms and institutions from both domestic and international backgrounds will showcase their innovative achievements in areas such as digital cultural tourism and intelligent scene construction, steering the industry toward high-quality development.