The 16th Shenyang Spring Festival Food Exhibition and the 2nd Northeast (Shenyang) Spring Festival Gift Exhibition

As the twelfth lunar month approaches, the flavors of the New Year come alive in Shenyang. To ignite the winter consumer enthusiasm and fulfill the New Year’s promise, the 16th Shenyang Spring Festival Food Exhibition and the 2nd Northeast (Shenyang) Spring Festival Gift Exhibition is set to grandly open. This exhibition serves as a one-stop solution for year-end purchases and gift preparations, presenting an immersive feast that combines delicious food, cultural creativity, smart technology, and warm experiences.

The theme of the event, "Buying New Year Goods, Purchasing Good Gifts, Welcoming the New Year," precisely targets two essential markets: enterprise welfare procurement and family New Year goods preparation, striving to create a carnival of diverse offerings, refreshed experiences, and enjoyment for all ages.

The exhibition aims to continue to play a leading role in regional consumption, broaden commercial channels, and create diverse consumption scenarios, injecting strong endogenous momentum into the Northeast market to allow every guest to appreciate folk customs, taste the flavors of the New Year, purchase quality gifts, and welcome blessings amid the rich New Year atmosphere, bringing high-quality New Year's gifts and good wishes home.

1. Exhibition Overview
Exhibition Name: The 16th Shenyang Spring Festival Food Exhibition
Concurrent Event: The 2nd Northeast (Shenyang) Spring Festival Gift Exhibition
Theme: Buying New Year Goods, Purchasing Good Gifts, Welcoming the New Year
Venue: Shenyang International Exhibition Center
Setup Date: January 7, 2027
Exhibition Dates: January 8-11, 2027

2. Organizing Institutions
Organizer: Liaoning Runbo Exhibition Co., Ltd.
Co-Organizer: Liaoning Nutritionist Association
Special Support Unit: Shenyang Food Association
Strategic Cooperation Units: Shenyang International Exhibition Center, Liaoning Liaopin Zhenxuan Brand Development Co., Ltd.
Supporting Units: Shenyang E-commerce Association, Shenyang Nutritionist Association, Shenyang Health Management Society

3. Highlights of the Exhibition
Precise Matching, Winning at Year End: Enhance the B2B2C model, focusing on the golden window for purchases before the Spring Festival, and deeply cultivate corporate welfare procurement and government-enterprise bulk purchasing channels to seize the significant demand for corporate year-end purchases and household New Year goods preparation.
All-Area Marketing, Multi-Dimensional Procurement: An online livestreaming and offline exhibition combine to create a "New Year Goods Livestream Festival," breaking regional barriers and allowing Northeast New Year gifts to reach thousands of households.
Source Direct Procurement, Selected Quality Goods: Focus on geographic products, time-honored brands, and intangible cultural heritage items, strictly controlling quality by maintaining direct delivery from the origin to households, eliminating intermediaries.
Intangible Heritage Folk Customs, Rejuvenating National Trends: Specially set up "New Year Cultural Creativity and Intangible Heritage Folk Customs Zone" and "National Trend New Year Flavor Check-in Points" to create immersive scenes where time-honored brands and intangible heritage crafts come alive among younger audiences.

4. Thematic Activities
Opening Ceremony: Invite government leaders, industry associations, and corporate representatives to jointly launch the event.
Tasting and Promotion Conference: Invite renowned chefs or food bloggers to demonstrate and taste on-site.
Corporate Bulk Procurement Matchmaking Meeting: Set up a VIP negotiation area to collect procurement demands in advance, achieving