2026 Zhejiang Beautiful Health Industry Expo and 51st Hangzhou Beauty Hairdressing and Cosmetics Exhibition

Hangzhou is one of the most developed cities in the private economy in the eastern coastal region and an important e-commerce center in China. With the promotion and implementation of the "Belt and Road" strategy, along with the G20 summit and the anticipation of the Asian Games, Hangzhou has continually increased its international recognition, making it a popular city for hosting large conferences, exhibitions, and events.

The 2026 China Zhejiang Beauty Hairdressing and Beautiful Health Industry Expo, rooted in Hangzhou, has been a significant industry event since 1998, focusing on the beauty industry for 26 years. It has successfully held 50 exhibitions, influencing the development of the beauty industry across Zhejiang, Shanghai, Jiangsu, and other regions, building a strong reputation in the industry. The expo aims to "serve customers and create the future together" and strives for excellence to lead the industry development.

This edition of the expo has attracted thousands of beauty manufacturers and agents from across the country, with an exhibition area covering tens of thousands of square meters, providing a platform for emerging beauty companies to showcase their products. The previous edition, the 50th Hangzhou Autumn Beauty Hairdressing Cosmetics Expo in 2025, concluded successfully, with 46% of the exhibitors being new to the event, showcasing over 1000 brands, making it a highlight in the industry.

This year's event will focus on new industry demands and trends, exploring new products and projects in the beauty sector, aiming to enhance supply and improve industry technology and products, while addressing the increasing personalized demands in the market. Despite the surge of online consumption, the professionalism and service offered by traditional beauty salons remain irreplaceable advantages in consumer experience.

We will continue to promote the integration of resources in the beauty industry and actively build a sustainable development ecosystem, cultivating technology, brands, and talent to better serve beauty professionals across East China and the whole country.