2026 17th Linyi Toy Industry and Baby Products Expo

The 17th Linyi International Toy Industry and Baby Products Expo will take place from March 26 to 28, 2026, at the Linyi International Expo Center in Shandong. Organized by Shandong Wanmei International Exhibition Co., Ltd., the expo will be guided by several organizations including the Linyi Municipal Working Committee and the Linyi Commerce Bureau. Concurrently, the expo will host a meeting for foreign trade factory partnerships along the Belt and Road Initiative, as well as an exhibition featuring toy machinery and accessories, aimed at fostering the comprehensive development of the toy industry.

With an exhibition area of 30,000 square meters divided into three halls, the expo will showcase a wide range of gift toys, animation licenses, early childhood education equipment, and core brands from the industry. It is anticipated to attract manufacturing enterprises from across the country, presenting thousands of toy-related brands and product categories, including renowned brands like Qian Cheng Building Block Toys and Wo Xin Toys.

Exhibits will include electronic and electric toys, plastic toys, wooden and cardboard toys, plush toys, inflatable toys, and a variety of educational toys. Additionally, the expo will feature products related to animation licensing, toy machinery and materials, baby products, early education cultural items, and various creative gifts. A summit on the development of the toy and baby products industry will convene industry experts from home and abroad to discuss new market opportunities and how to elevate the toy industry.

Furthermore, numerous engaging theme activities are planned, including an opening ceremony and award presentation, brand promotion events, and animation brand image design competitions. The expo will also explore building a new precise marketing platform for the toy industry by integrating data-driven approaches with Internet+ exhibit marketing strategies, thus promoting green environmentally friendly development. Overall, this expo serves as a platform for exchange, display, and cooperation for toy enterprises, designers, and consumers.