2026 The 3rd Yuan Chain Shandong Franchise Exhibition and Catering Food Expo

In response to the trend of developing physical store chain operations, the 2026 The 3rd Yuan Chain Shandong Franchise Exhibition and Catering Food Expo will be held from April 24-26 at the Qingdao World Expo City. This year's exhibition covers a total planned area of 20,000 square meters and is expected to attract around 300 high-quality chain brands and over 50,000 professional makers and visitors.

The exhibition aims to connect quality chain brand headquarters with franchising entrepreneurs, focusing on Qingdao while exploring the potential of the Shandong region. It integrates resources from the real estate sector in 16 cities of Shandong alongside major media platforms, sharing the benefits of opening chain stores across Shandong, which has a population of over 100 million, and creating a professional platform for chain franchise services.

The main themes of the exhibition will showcase chain brand franchising opportunities in sectors including catering, retail specialty, community services, and new business formats. Ancillary themes will cover pre-prepared meals, ingredients, packaging materials, store management systems, and cash register hardware and software, aiming to provide professional business matching and procurement communication platforms for the maker community and physical store employees in Shandong.

Looking back at previous exhibitions, nearly 300 quality chain brands have participated since the first edition, including notable names like Beijing Tongrentang, Huang Shang Huang, Baiguoyuan, and Ziyan Baiwei Chicken. The impressive presence of these brands has provided rich opportunities for entrepreneurs to engage and has injected new momentum into the development of the chain operation industry in Shandong.

Moreover, the exhibition has received extensive attention and detailed coverage from major media outlets such as Qingdao News Network, Luban News, and Peninsula Urban News. According to statistical data from the previous two exhibitions, over 50,000 professional visitors attended, once again demonstrating the powerful appeal of this exhibition.