2026 Yiwu Cross-Border Beauty Industry Expo

In recent years, the cosmetics industry in Zhejiang Province has rapidly developed, solidifying its leading position nationwide. By 2024, the total sales revenue of the entire cosmetics industry chain in the province reached 122.5 billion yuan, representing a year-on-year increase of 7.0%. Currently, Zhejiang has 661 cosmetics manufacturing enterprises, with export revenue amounting to 13.1 billion yuan, accounting for 26% of the national total, continuing to hold the top position in the country.

Under this industrial backdrop, Yiwu's cosmetics industry has also seen rapid growth, becoming one of the six key industrial chains prioritized for development by Zhejiang Province. In 2024, Yiwu was honored with the title of "China Cosmetics (Makeup) Base," marking its increasingly important role in the national cosmetics industry, as it became the first national-level base focusing on the cosmetics (makeup) field. Today, Yiwu has 169 cosmetics manufacturing enterprises that cover all product categories, including lipsticks, eyeshadows, and foundations, along with over 300 auxiliary materials and supporting enterprises, forming a complete industrial chain from research and development to production and packaging.

In market terms, Yiwu International Trade City gathers over 1,500 cosmetics business entities, with products radiating to more than 200 countries and regions including Europe, America, Southeast Asia, the Middle East, and Africa. This expo will showcase a variety of products including hair care items, cosmetics, skincare products, perfumes, and daily chemical cleaning products, and is expected to attract over 30,000 visitors for exchanges, gathering more than 500 exhibiting companies to discuss new trends and development opportunities in the beauty industry.