23rd Shanghai International New Retail Community Group Buying Expo and 9th China Group Leaders Conference

The 9th China Private Domain New Channel Group Leaders Conference and the 23rd Shanghai International New Retail Community Group Buying Expo will be held from March 18 to 20, 2026 at the Shanghai World Expo Exhibition & Convention Center. This expo brings together outstanding companies from the private domain channel, group buying, and new retail sectors, featuring over 700 well-known brands and businesses showcasing more than 10,000 high-quality products, creating an excellent platform for interaction and cooperation in the industry. The event comprises diverse activities, including brand showcases, one-on-one product selection meetings for private channel merchants, a welcome dinner for merchants, a peak forum on private domain live streaming, and a forum on high-quality development of community group buying, with a total of over 80 events aimed at fostering deep connections and communication within the industry.

The previous expo attracted more than 49,000 visitors, creating a vibrant atmosphere where brands and merchants actively engaged in discussions, showcasing a positive commercial vitality. Many companies reached multiple cooperation intentions, with the intent cooperation amount exceeding 360 million Yuan. Furthermore, live streaming sessions by channel experts allowed for quick product listings, resulting in exhibitors leaving the event fully satisfied, reinvigorating the industry and promoting the high-quality development of the private domain live streaming and group buying sectors.

The expo spans various fields, including health and wellness, food and fresh produce, fashion and apparel, pregnant and infant products, beauty and personal care, and home goods. For instance, health products feature nutritional supplements, health products, functional beverages, and beauty drinks, while the food segment offers fresh ingredients, dairy products, frozen goods, and more. The fashion section showcases trendy apparel, sportswear, and children's clothing, whereas the prenatal and infant product area includes nutritional items and educational toys. The beauty and personal care section presents a range of cosmetic and skincare products, with home goods including jewelry, cultural and creative products, and daily necessities, making it a richly diverse event. This expo serves not only as a trading hub but also as an important event driving industry development.