2026 12th China Beauty and Decoration Exhibition Autumn Order Meeting

As the pioneer of the beauty and decoration industry exhibitions in China, the Beauty and Decoration Exhibition has been established since 2018 as a "full-scenario beauty and decoration supply chain ecosystem platform". It covers various domains including commercial real estate, department stores, cultural tourism scenic areas, hotel dining, office buildings, pop-up stores, transportation hubs, and community residences. The exhibition integrates over 20 sub-field resources such as design, production, technology, and services, providing a one-stop solution from creative planning to execution.

The exhibition empowers the upgrade of commercial cultural tourism spaces not only through thematic decorations and interactive installations, but also through innovative forms such as aesthetic design for cultural tourism projects, seasonal atmosphere creation, and the establishment of popular photo spots. This drives the value transition of the cultural tourism industry and establishes a closed-loop empowerment of "attracting foot traffic - brand building - promoting consumption", making it the core engine of aesthetic beauty in commercial cultural tourism contexts.

In the 2025 11th Shanghai Beauty and Decoration Exhibition Autumn Order Meeting, the venue was officially relocated to the Shanghai Expo Exhibition Center, increasing from 20,000 square meters to 70,000 square meters. This strategic upgrade provides exhibitors with a broader display space and offers visitors a refreshing experience, marking the beginning of a new era in the beauty decoration industry.

As an important part of the 2025 Modern Design Week, this year's Beauty and Decoration Autumn Order Meeting will witness an unprecedented influx of designer traffic. The Modern Shanghai Fashion Home Exhibition will be officially upgraded to the Modern Shanghai Design Week and Modern Shanghai Fashion Home Exhibition, highlighting the "value of design" and achieving a leap-forward upgrade. It will create a new pattern of "exhibition + product selection + study + awards + socializing" throughout the Expo Exhibition Hall and the entire city, aiming to build a more diverse range of product categories and a forward-looking industry exhibition.

It is expected to attract over 30,000 professionals such as soft decoration designers and home designers who will come to observe, purchase, and conduct business transactions. The Beauty and Decoration Exhibition, with its unique fiberglass art pieces, creative green plant installations, special lighting designs, and IP images, will become an indispensable source of inspiration and purchasing platform for designers. Exhibitors will directly connect with a vast pool of designers, achieving precise commercial matching and creative collisions, and jointly exploring the core theme of "the value of design".

After ten editions, the Beauty and Decoration Exhibition has always adhered to the tradition of "efficient two-day exhibitions". However, with the increasing diversity of exhibited products and the rising demands for visitor experiences, the original exhibition duration has not been sufficient to meet the deep connections needed. In 2025, the 11th Shanghai Beauty and Decoration Autumn Order Meeting will extend the exhibition duration from 2 days to 4 days for the first time. This upgrade will create more ample opportunities for exhibitors to display their products and engage in business discussions, allow visitors to enjoy segmented and immersive deep exhibition experiences, and promote greater communication and business transformation within the industry. This year’s Autumn Order Meeting will also be held concurrently with the China International Furniture Expo, creating a symbiotic relationship between two significant industry events. As an influential global exhibition brand, the China International Furniture Expo adheres to the philosophy of "dual circulation for import and export, new retail both online and offline", having attracted 167,205 attendees last year, an increase of 11.9% compared to the previous year, including 28,644 overseas visitors. Exhibition categories include beauty design, manufacturing factories, 3D printing, store signage, balloon decorations, floral art, amusement equipment, lighting aesthetics, cultural tourism aesthetics, IP licensing, technological innovations, trendy props, activity performances, wedding props, simulation plants, interactive installations, landscape gardening, beauty materials, and more.