2026 CBE Hangzhou International Beauty Expo

The 2026 CBE Hangzhou International Beauty Expo is scheduled to take place on September 10-11, 2026, at the Hangzhou International Expo Center. This event is themed "Golden Autumn New Releases," focusing on presenting new products, new ingredients, and new scenarios from around the world. Positioned as a key event in the second half of the industry's new product launch and procurement season, the expo aims to introduce over 700 cosmetic companies from 20 countries and regions, including emerging brands from China, specialty ingredient enterprises, and innovative retail scenarios.

The goal of the expo is to leverage the opportunity of launching autumn new products to promote Hangzhou as a premier launch site, leading new trends and fashions in the industry, while assisting companies in achieving business growth in the latter half of the year. The 2026 CBE Hangzhou expo is set to attract over 1,000 beauty brands from more than 20 countries and regions, with an expected attendance of over 50,000 global professional visitors. This year’s expo will utilize four major exhibition halls at the Hangzhou International Expo Center and will create three thematic zones. Over the next three years, the exhibition area is expected to exceed 100,000 square meters, marking a significant international event in the exhibition industry of Xiangshan District, Hangzhou.

The expo will feature multiple themes, including CBE personal care, professional beauty, and supply themes, showcasing products such as skincare, color cosmetics, beauty tools, care supplies, fragrances, home beauty devices, oral care products, and maternity and children's products. Additionally, professional beauty equipment, medical aesthetics, and the international health sector will also be represented. By integrating elements of innovation, fashion, technology, and digitization, the 2026 CBE Hangzhou expo aims to drive deeper development within the beauty industry while contributing to the urban development of Hangzhou.