2026 38th International Toy and Trendy Play (Shenzhen) Exhibition

The 2026 38th International Toy and Trendy Play (Shenzhen) Exhibition will be grandly held from April 9 to 11 at the Shenzhen International Convention and Exhibition Center, showcasing the latest global toy and trendy play products. Following the successful conclusion of the 37th exhibition in April this year, this upcoming event is expected to attract over 1,453 exhibitors and cover an exhibition area of 130,000 square meters, gathering fashionable toys and children's products from both domestic and international markets.

Various highlight zones will be set up at the exhibition, including a newly designed theme area and a display area for international trendy play awards, allowing professional buyers and visitors to experience the latest trendy products firsthand. Additionally, the design trend showcase area and Hall 14 dedicated to trendy play will provide participating brands with a platform to present their innovative design concepts.

The event attracts numerous trendy play evaluators and maternal-child toy experts, leveraging their influence to expand publicity efforts and reach a broader audience, thereby assisting exhibitors in market expansion and effectively reaching the terminal market. The event is expected to draw more than 72,330 professional visitors, significantly enhancing industry communication and cooperation.

The exhibition will focus on showcasing various categories of toys, including electronic and motorized toys, educational toys, plastic toys, plush toys, inflatable toys, doll toys, wooden and paper toys, amusement facilities, various models, and anime-related licenses and derivative products. This exhibition is a major event in the toy industry, providing a rare communication and trading platform for buyers from around the world.