2026 China Hangzhou Outdoor Camping Expo (CLE)

The 2026 China Hangzhou Outdoor Camping Expo (CLE) is the first expo in China focusing specifically on the outdoor camping industry, gathering the most influential outdoor camping gear brands. This event will attract outdoor camping professionals from all over the country, from Heilongjiang in the north to Hainan Island in the south, and Xinjiang and Tibet in the west, with over 250 industry KOLs and opinion leaders expected to attend. The expo aims to provide a communication platform for industry practitioners, participants, and camping enthusiasts to share industry developments, explore collaboration opportunities, and enhance industry consensus, marking an unprecedented exhibition experience.

The expo will showcase the entire spectrum of outdoor camping, including camping grounds and lifestyle products such as RVs, various modified facilities, coffee, light snacks, and foods. Furthermore, numerous outdoor camping activities and sports, camping gear brands, consumer electronics, and other related sectors will be represented. The event emphasizes social experiences and immersive activities while fostering diverse community operations, concentrating on presenting a variety of new products, technologies, and designs to create consumption scenarios and build traffic entry points, thus establishing a professional image for the Hangzhou Outdoor Camping Expo.

The expo has a clear focus, with all participating companies centering on the outdoor camping lifestyle. Throughout the event, industry experts and opinion leaders will be invited to discuss various challenges facing the industry. To ensure professionalism, the organizing committee has actively collaborated with organizations like the China Association for Testing and Certification, Zhejiang RV Association, and Tsinghua University's Integrated Urban-Rural Development Research Center to organize multiple professional activities related to outdoor camping, continuously creating collaboration opportunities for industry growth.

Additionally, the audience is predominantly young, showcasing high levels of engagement and enthusiasm for sharing on social media. Participating companies also actively organized marketing initiatives to engage consumers, significantly enhancing the event's liveliness.

The innovation of this expo is particularly notable, reflected in its planning, exhibition display, media promotion, and activity organization. Several camping gear companies will unveil new products at the expo, while Radar Auto and National Geographic will announce a joint public welfare promotional video, and Luckin Coffee has specially designed the "Go Deer Camping" brand display specifically for the event, demonstrating the robust development and innovative service capabilities of the outdoor camping industry. All these elements will ensure an extraordinary exhibition experience for participants.