2026 21st Shenzhen International Brand Underwear Exhibition

The Shenzhen International Brand Underwear Exhibition, approved by the Ministry of Commerce and guided by the Shenzhen Bureau of Commerce, the Shenzhen Council for the Promotion of International Trade, and the People’s Government of Futian District, is an annual grand event in the lingerie industry. The exhibition is co-hosted by institutions including the Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Informa Exhibitions, and the Shenzhen Underwear Industry Association.

Having been held successfully for 18 years, the SIUF Shenzhen Brand Underwear Exhibition is one of the world's most influential professional underwear fairs. Its mission is to “Build together, Co-exist, Share, and Win together, creating a global underwear ecosystem,” showcasing new products, technologies, trends, and applications in the domestic and international lingerie sectors.

This exhibition serves as a professional communication platform for lingerie manufacturers and the entire industry supply chain, integrating business negotiations, international exchanges, and brand showcases. With the vision of creating a global underwear ecosystem, and after years of careful cultivation, the exhibition has become a significant and influential service platform for the underwear industry, catering to intimate fashion brands, manufacturers, suppliers, channel distributors, new retail e-commerce, and more.

During the exhibition, several exciting events will also be held including the Golden Belly Pocket Award Ceremony, the U30 Global Underwear Summit, the China Underwear Summit, the Charming Eastern Underwear Creative and Home Wear Original Design Competition, and the finals of the SIUF International Supermodel Competition, along with multiple brand new product launch shows. A wide range of products will be exhibited, including bras, functional underwear, health-maintaining underwear, thermal underwear, home wear, pajamas, sports underwear, men's underwear, swimwear, panties, socks, lingerie accessories, lace, embroidery, and machinery related to underwear design.