2025 19th China (Shandong) International Sugar, Wine and Food Fair

The China (Shandong) International Sugar, Wine and Food Fair, referred to as the "Shandong International Sugar and Wine Fair," is one of the most influential events in the wine and food industry in China, and a leader among sugar and wine exhibitions in northern China. Since its establishment in 2006, the fair has matured over the years in various aspects including exhibitor invitations, audience organization, supporting activities, and personalized exchanges. Each year, it attracts hundreds of thousands of professional visitors, providing an essential learning and networking platform for enterprises, helping urban exhibition groups and businesses obtain the latest industry information, while continually fostering consumption demand and promoting the upgrade of the wine and food industry.

The 19th China (Shandong) International Sugar, Wine and Food Fair is scheduled for November 21-23, 2025, in the beautiful city of Jinan. The fair will adhere to pragmatic, innovative, and win-win principles, and through a multidimensional approach that merges online and offline efforts, it will assist companies to strengthen brands, expand markets, and stabilize growth, making the Shandong International Sugar and Wine Fair more dynamic and valuable.

The fair will employ various promotional and service methods, including traditional media coverage, social media promotion, construction of a comprehensive official website, and hosting offline activities to ensure the attraction of more target customers and professional audiences.

There are five major reasons to choose to participate in the Shandong International Sugar and Wine Fair:

1. **Focus on Shandong, seizing market advantages**: Shandong province is one of China’s economic powerhouses, with a large population and diverse consumer base, providing robust support for the development of wine and food enterprises.

2. **Assemble in the Spring City, industrial synergy**: Jinan, as the provincial capital and a core city of the economic cluster, offers abundant resources and strong market pull, making it an ideal platform for businesses to showcase and network.

3. **Springtime is the best time for investment**: The spring season offers varied market demands, allowing businesses to understand new trends and market dynamics.

4. **Establishing a good reputation for the fair**: Since its inception, the fair has attracted thousands of enterprises from over 30 countries, gaining recognition and trust from participating merchants.

5. **Enhancing participation effectiveness, pragmatic and professional**: The fair will broadly promote brands and products through diversified advertising and introduction, increasing brand exposure for better results.

The range of exhibits includes traditional liquors (such as sauce-flavored, light-flavored, and strong-flavored), craft beers, wines, international spirits, fruit wines, new beverage brands, convenient foods, dairy products, baked goods, grains and oils, seasonings, and more, catering to the diverse needs of the market.