17th (Guangzhou) Global New E-commerce Expo 2025

Leading the New Era of E-commerce - Anticipating the Grand Event of the 17th (Guangzhou) Global New E-commerce Expo

The highly anticipated 17th (Guangzhou) Global New E-commerce Expo is set to take place on November 27, 2025, at the Guangzhou Airport Expo Center. This three-day event is not only a gathering place for e-commerce elites from around the globe but also a brilliant stage for innovative developments in the field of new e-commerce. The exhibition area is expected to exceed 50,000 square meters, and its grand scale and rich content will undoubtedly attract the attention of the global e-commerce industry once again.

This expo will bring together over 2,000 top e-commerce brands from around the world, showcasing the latest products and innovative e-commerce models. It is not just a product exhibition, but also a collision of e-commerce thinking and technology, with opportunities for interaction and exchange. More than 100,000 professional visitors are expected to flock to the venue from all over the country, eager to explore cooperation opportunities in the new e-commerce blue ocean.

Organized by Hangzhou Zheyan Exhibition Co., Ltd. and supported by prestigious bodies such as the China Cultural Promotion Association's Short Video and Live Streaming Cultural Committee and the Hangzhou Electronic Commerce Association, the conference aims to create an efficient and professional platform for communication, promoting innovation in the new e-commerce industry, assisting the digital transformation of traditional industries, and providing strong support for domestic and foreign quality brand merchants to expand new e-commerce channels.

The organizers understand the importance of precision marketing and will actively invite professional buyers to attend for product selection, purchasing, and ordering, sharing the benefits brought by new e-commerce across the entire industry chain. This initiative will not only promote the regulation and healthy development of China's new e-commerce industry but also provide strong support for stabilizing the economy, expanding domestic demand, and facilitating consumption upgrades. Furthermore, the conference will respond positively to the national rural revitalization strategy, opening new channels and paths for the development of rural characteristic industries, propelling the new e-commerce sector to greater heights.

The expo will feature a wide variety of exhibits, covering food products (such as snacks, nutritional foods, and convenience foods), health and wellness items (like supplements and functional foods), clothing and accessories (including fashion for women, men, and children), household goods (everyday items and household products), e-commerce platforms and service providers (short video and live-streaming platforms), live broadcasting equipment, as well as imported goods and domestic trend products. International delegations and local government and business association exhibits will also make their appearance.